Reward Management
Mostly companies offers rewards or incentives to increase participation in the consumer research. Reward management allows a user to grant and pay rewards to panellists from an EyeQuestion questionnaire. The user can setup reward criteria in the project settings so panellists who qualify the criteria are eligible for the reward. The qualified panellists can be granted and paid directly from the project or the user can pay them after a certain period of time depending upon their workflow.
How to set up rewards in EQ?
1) Add the reward types under the site management.
2) Click on the + icon to add the rewards.
3) Fill in the following fields and click on create.
4) The rewards overview will look the screenshot below. The user can edit the reward by clicking on the pencil icon or disable the reward by clicking on the cross icon. It is possible to add more than one rewards.
5) In order to link the reward to an EyeQuestion project go to settings>reward settings
6) Select the reward from the dropdown.
7) Once a reward type is chosen the amount will be automatically displayed. The user can edit the amount if needed.
In the reward question dropdown, user should select a question which if answered by a panelist makes them eligible for a reward. For example: if the questionnaire has filtering out questions (like allergy question or consent question) it is important to select the appropriate question to grant reward. In the screenshot below, Q3 (brands) can be used as a reward question as the previous question (consent) is a filter out question. By default no reward question is selected which means all panelists who answered the questionnaire qualifies for the reward.
8) Once the panelists have answered the questionnaire then under the rewards tab you can view which panelists qualify for the reward (in the screenshot below respo3 is eligible for the reward).
9) The user can grant and pay the reward by clicking on the highlighted icon below. In this case panelist will receive the entire reward amount.
9) However if user would like to pay a custom value (less than the default reward) then user can grant reward.
10) Once the reward is granted, it can be paid out via the panel management.
11) Select the panelists who should be paid and select the custom/maximum value.
After the reward is paid, EQ will automatically generate the payout report.
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