Rapid Methods
Free Choice Profiling
Introduction Free-choice profiling (FCP) is a quick and inexpensive method in which consumers are asked to both identify attributes in the sample and rate the liking and/or intensity of those attributes. They should be provided with adequate ...
Flash Profiling
Introduction Flash profiling is an alternative sensory analysis technique adapted from Free Choice Profiling to understand the sensory positioning of products. Untrained panellists select their own attributes to describe and evaluate a set of ...
Free Sorting
Introduction Free Sorting is a simple method for collecting similarity data in which each panellist groups together products based on their perceived similarities. All products are presented simultaneously and randomly displayed. Panelists are asked ...
Sorted Napping
Introduction Sorted Napping is a methodology that identifies how consumers classify, describe and interpret a large group of products based on certain sensory attributes from their own perspective. The panellists are given a set of products and ...
Napping
Introduction Napping is a methodology that identifies how consumers classify, describe and interpret a large group of products based on certain sensory attributes from their own perspective. The panellists are given a set of products and instructed ...
Rapid Consensus Profiling
Introduction To develop a consensus profile, panellists assess products and compile a list of attributes for describing them. Once all panellists complete this task, they convene as a group to discuss their findings and collectively decide on the ...