Consumer Methods
Conjoint Choice Based
Introduction Choice-Based Conjoint Analysis is a sophisticated market research technique used to decipher consumer preferences. It simulates real-world buying scenarios by presenting respondents with a series of choices, each representing different ...
Implicit Association Test (IAT)
Introduction The Implicit Association Test (IAT) is a psychological assessment tool designed to detect the strength of a person's automatic associations between mental representations of objects (concepts) in memory. It is widely used in social ...
Best Worst/Max Diff
Introduction Best Worst/Max Diff method involve in providing panellist a list of different statement which they have to chose which is the most and the least preferred. Best Worst/Max Diff can be used for multiple items, such as brand preferences, ...
EyeContact Screener
Introduction EyeContact is a distinct application for managing panellists and inviting those who satisfy specified criteria (such as gender/age quotas) to participate in sensory testing via appointment scheduling. The EyeContact Screener is a ...